In this video Clay Shirky talks about the social media landscape where innovation is happening everywhere.  He mentions that the media landscape has completely changed with the internet which supports group and conversation at the same time.  He explains that the internet allows for media as a site of co-ordination.  He goes on to describe, in detail, how people in China were communicating via social media regarding the last earthquake with pictures, twitter etc.  He tells us how the audience can not only talk back, but can talk directly to each other and the profound change this has brought about in communication.  Media is now not only global and social but is not focussed on convening and supporting groups.

Upon my initial viewing of this video I was fairly very interested and fairly surprised at the content.  Perhaps it is because I use social media so often, I never really stopped to think about how different things are and the impact that all of these changes have had, not only on an individual, but also a global scale.  I do believe that there was some sense of awe as I first viewed the video due to the global impact.

I think for us this means that we all have to adapt to this change.  It is a great time in history and information is now so readily available and accessible that even political regimes can no longer suppress the voice of the people.  This open communication in groups is transforming our lives as we know it to a future of open understanding.

As we all take part in the social media revolution we are all not only passengers, but also drivers in this journey.  No longer can governments suppress information about the people that they do not want the rest of the world to know.  I believe that this creates a global freedom for expression for everyone on the planet who has access to social media to an extent which has never been seen before.


In this video Seth Priebatsch talks about building a game layer on top of the world.  He says that the last decade revolved around building a social layer and was all about connections.  He explains that the next decade is about building a game layer and influencing behaviours.  Seth goes on to list and describe four different game dynamics that are currently evident.  Firstly there is the appointment dynamic and he says that “in order to succeed, one must return at a predefined time to make a predetermined action.”  Secondly there is the influence and status dynamic in which “the ability of one player to modify the behaviour of another’s actions though social pressure.”  Thirdly he talks about the progression dynamic where “success if granularly displayed and measured through the process of completing itemized tasks.”  Fourthly Seth discusses the communal discovery dynamic in which an “entire community is rallied to work together to solve a challenge.”

Upon my initial viewing of this video I was fairly very interested and surprised at the content.  I do not play any games within a social media context, but I know that many people do and I did not realize the power that these games have over so many millions of people on a global scale.

I think for us this means that we should heed Seth’s words and be conscious of what is happening around us.  We should all in fact work together to use these game dynamics for good.  In some way or another we are all part of this process, whether we play actual games or not.    These game dynamics are used in many areas including social media, businesses and consumer products.  We are all influenced in some way by these game dynamics and it does have the effect of changing our behavior.

We can all take part is shaping this game layer  which will be very significant and have and immense consequence in shaping motivations used to influence behaviour. We do all need to be thinking consciously about these game dynamics and that is how we can assist the building of the game layer.  Since this will be affecting everyone’s lives – we should be aware of and be able to spot game dynamics in play and participate in this powerful and exciting decade.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: